Editorial & Commercial Photography Terms & Licensing

Clarity & Professional Standards

Working with brands, agencies, and publications requires clear agreements on how images may be used. I keep licensing transparent, fair, and tailored so you know exactly what rights you have while ensuring my work retains its creative and professional value.

Licensing Meaning

When hiring me for editorial or commercial projects, you’re purchasing usage rights to the final, retouched images.

  • Ownership: Wesley Stanfield Photography retains full copyright as the creator.

  • License: You receive a clearly defined license for agreed-upon uses.

  • Protection: This ensures expectations are met on both sides and safeguards the work from misuse.

Licensing Categories

Editorial Use

For publications such as magazines, blogs, newspapers, and online features.

  • Images may accompany stories, features, or articles.

  • Credit: “Photography by Wesley Stanfield Photography LLC” required whenever possible.

  • Limitation: Editorial licenses do not include rights for advertising or promotional campaigns.

Commercial Use

For marketing, advertising, branding, and promotional purposes.

  • Covers websites, paid ads, social campaigns, print, broadcast, and out-of-home.

  • Flexible Options: Usage can be defined by:

    • Duration: 1 year, 3 years, or perpetual.

    • Geography: Local, regional, national, or global.

    • Medium: Print, digital, social, broadcast, outdoor, etc.

  • Exclusivity: Available at an additional fee.

  • Restriction: No resale, sublicensing, or third-party transfer without written consent.

Deliverables & File Formats

  • Delivered digitally in high-resolution JPEG suitable for print and web.

  • Additional formats (TIFF, PNG, CMYK-specific files) can be provided upon request for ad agencies, design firms, or print vendors.

Social Media & Publicity

  • Licensed images may be shared on official client channels.

  • Credit: Required for editorial publications; strongly encouraged on commercial posts.

  • Not Allowed: Proofs, unedited files, or screenshots.

Rates & Estimates

Each project is quoted based on the scale, scope, and reach of your campaign or publication. Rates reflect industry standards and factors such as:

  • Duration of Use (campaign vs. perpetual)

  • Geography of Use (local vs. global)

  • Media Channels (social, print, outdoor, broadcast, etc.)

  • Exclusivity (standard vs. exclusive rights)

A detailed written estimate is provided before the project begins.